
In an earlier post, the topic was the usurpation of control and decision-making via the magic of gadgetry, a phenomenon which, for many of us constitutes a step backward in the development of humanity and society. Often of late, so much of the vaunted innovation appears to be for the sake of innovation without a clear set of guiding principles regarding benefits and the recipients of those benefits. We do things because we can, often in the process neglecting more difficult and more pressing challenges, often those requiring sustained and/or concerted effort and little prospect of immediate profit.
The broad strokes of the division between those who would have mankind control all aspects of life on Earth and those who tend to work with and within the forces of Nature is summed up to a point in the following excerpt from an article in Quartz:
The modern food movement has brought us to a fork in the road. On one path are people who say it is enough to eat the fresh fruits and vegetables that spring from the earth, the milk from our cows, and the meat from farmed animals. Simplicity is the path to fulfillment, and sticking close to nature and whole foods is the safest bet for achieving nourishment.
The other vision prescribes that the best diet is one that is predetermined for us, collected by farmers and tinkered with by scientists to help us attain our maximum health and eventually prevent chronic illness. It is more obscure and decidedly high tech.
The argument on both sides of the dichotomy seems almost anodyne and relates to the quest for the ultimate scheme for human nourishment, and perhaps there are points to be made on both sides of the question, but it all falls apart when the underlying notion of the execution of the plan for measured, targeted and controlled nutrition turns out to be more in the interest of a small group than for the betterment of the lot of the majority of living creatures. At the root of the MTC clan is Nestlé, a corporation with a long track record of doing what is profitable, even when the profit is the only benefit and where the source of the profit may be deleterious to society as a whole, thinking of “interesting” recipes for baby formula, the promotion of sugary products and recent pronouncements, backed up by corporate actions, tending to reserve potable water use for the exclusive rights to bottle and sell by none other than Nestlé.
Whatever benefits are outlined in the Nestlé plan tend to induce some head-scratching simply because of the notion that something that might perhaps be for the overall benefit of society might be withheld from those unable to fill the coffers of Nestlé shareholders. It reminds me of a conversation I had with an acquaintance who returned from a retreat with an EST group, a person quite fired up about plumbing the depths and breadths of human consciousness and the attainment of enlightenment. These are laudable enough goals and it all sounded good until the question of “tuition” arose and it became clear that any achieved wisdom would be attained at the cost of a severely depleted bank account, and the sums in question were of a nature beyond keeping the enlighteners in reasonable comfort, and the whole issue sounded as though the enlightened were less concerned about the propagation of wisdom than they were about the accumulation of wealth. Such seems to be mostly the case with the “wisdom” of Nestlé, as well as other purveyors of exclusionary benefits.
It would seem especially and increasingly important that wisdom be shared freely as we approach the apocalyptic consequences of population and consumption overshoot and that we cease to allow the benefits generated by human endeavour to accumulate in the accounts of those who already benefit in outsize proportion to the contributions they make to the future of civilization.